March 26, 2015
Design Commerce Agency salutes Maya Romanoff and The Roger Thomas Collection for their support of DIFFA
The Roger Thomas Collection is now partnering with wallcoverings maker Maya Romanoff in support of the “Specify with Care” initiative organized by DIFFA, the Design Industries Foundation Fighting AIDS.
DIFFA as an organization dates from 1984, when a group of concerned individuals within the design community gathered in New York City, drawn together by a compelling need to help those in their industry who had contracted a strange new illness. “When we first started, we couldn’t even talk about it,” says Lynn Berman, the woman who gave DIFFA its name. “We really wanted to change things, to make a difference.”
With fundraising efforts bolstered by strategic partnerships and unique events showcasing innovation and creativity, DIFFA has mobilized the immense resources of the design communities and granted over $40 million to hundreds of AIDS service organizations nationwide.
Under the Specify with Care program, designated collections donate a percentage of sales to the Foundation. Support from these affiliates ensures that DIFFA has the resources to help HIV/AIDS organizations year-round and respond quickly to the needs of the organizations it supports.
Read more on The Roger Thomas Collection’s blog.