Online marketing today drives both consumer choice and trade communication about brands. In turn, marketing needs to be backed by a sound content strategy, with an overarching design of various online components to work harmoniously towards marketing success.
Digital marketing from Design Commerce Agency supports pursuit of design licensing opportunities, yielding global awareness for a fraction of conventional media costs.
Social media is the most inexpensive and powerful means to capture ‘mindshare’ when developing a brand.
Your website must be designed to capture and maximize business opportunities when a customer finally shows up on your virtual dooorstep. Before that, it must be search engine friendly – with a narrative that is both compelling and authentic.
A brand’s blog is another important component of digital marketing. Both search engines and your audience love a great blog that is frequently updated – with a bit of love every time.
Online paid advertising is being revolutionized by social media – Facebook, Twitter and Pinterest have joined Google as viable options for ad spending online.
In 2014, The Roger Thomas Collection reviewed its online assets. Its website was based on a static design that did not allow for easy changes or regular updating, and did not adjust to either new high-resolution desktop displays or smartphone screens. With Design Commerce Agency support, the company redesigned its website. More than 400 products from 17 licensees are now easily viewable, benefiting their manufacturers with additional marketing exposure. A streamlined menu structure makes the site both attractive and easy to use on a mobile phone, boosting its search visibility and promoting content-sharing. An easy-to-use but elegantly designed blog now lets Roger share insights and observations as he travels the world visiting markets, museums and vendors.
Thomas and the Collection benefit from increased market visibility. The site supports a vigorous Design Commerce Agency-managed social media program, reaching thousands of interested designers, industry leaders and consumers each week via lively presences on Facebook, Pinterest and other social platforms. The program will support new Collection introductions on the calendar, and is sparking new conversations with potential licensors.
“With digital media, discovery is moving off the showroom floor and away from the trade show,” says Roger Thomas. “Now I can share and exchange ideas directly with influencers and tastemakers around the world and around the clock. It’s exciting how smart phones, social media and ubiquitous photography are reshaping routes to market.”